ABOUT

Hi there!
I'm a project manager that's passionate about communications, marketing, and social media with a background in music and nonprofits. There's not an event or project I won't coordinate.

I love to help a good cause, eat gelato, and think big. Productivity and keeping a positive attitude keep me going.

e-mail: soorya.arsala@gmail.com

Have a good day!

Profile

Soorya Arsala
Student Content Liaison at Full Sail University
Public Relations and Communications | Orlando, Florida Area, US

Summary

Ten years of project management experience in a variety of settings ranging from artist management & music marketing to a global entertainment brand and nonprofits on a local and international level.

Currently a proud member of the Platinum Creative team at Full Sail University, an award-winning school for entertainment media with a reputation as one of the premier art, music, and film schools in the world.

Because of a strong love for music, for fun I contribute to the blog www.brunchcore.com and consult with rock bands for tour marketing and web design. This involves pitching to print, indie retail and lifestyle outlets, and college radio in respective markets.

Specialties: Relationship building, marketing and social media with an emphasis on strategic planning and implementation, campaign and program development, and event management.

Experience

  • Mar 2012 - Present
    Student Content Liaison / Full Sail University
    As a member of Platinum Creative, I'm responsible for finding and archiving a high volume of projects created by students across multiple degree programs and then selecting the best for a variety of forward facing outlets. This is dependent on relationship building and management, organization, and clever strategy. I contribute to www.ArtofFullSail.tumblr.com.
  • Mar 2010 - Present
    Project Manager / Bayat Foundation
    Point person for an active global humanitarian aid organization focused on Afghanistan, duties range from researching current issues to determine fund raising and aid initiatives to overseeing all external communication and managing and planning events. Along with NGO counterpart, a major player in projects in Afghanistan that include the construction of four maternity hospitals, winter aid distribution for the needy, water well development, and a grant program that awarded funds to charities empowering women. Conceived, planned, and executed the "Bayat Foundation Mother's Day Telethon", a live 12 hour satellite television broadcast that increased the annual fund by 16% as of 12/28/10. Other events include "Walk for the Children of Afghanistan", a family-friendly 5k in Vienna, Virginia as well as exhibitions and representing the charity in formal settings with high-profile dignitaries including a former First Lady.
  • Jul 2007 - Present
    Marketing, Events / Ronald McDonald House Charities of Central Florida, Inc.
    Coordinated logistics of special events for private and public engagements ranging from 30-2,000+ attendees for fund raising, public awareness, networking, and recognition purposes. This includes scouting locations, vendor negotiation, sponsorships, securing entertainment, live and silent auction, budget management, permits, insurance, designing collateral and signage, and troubleshooting. Managed details for various community outreach programs and other third-party actions. Created e-blasts, updated website, and track analytics.
  • Mar 2006 - Present
    Creative Services / Hard Rock International
    Served as contact in daily communication with designers, domestic and global affiliates, internal corporate departments (worldwide sales, finance, legal), publications, and vendors. Managed multiple time lines for diverse projects at various stages involving consultation, proofing and approval, output, invoicing, and ensuring all projects were delivered on time. Participated in the planning and execution of Global Sales Conferences.
  • 2003 - Present
    Artist Management & Tour Marketing / JHMP/Silent Majority Group & Fighting Records (Now Fly South Music Group)
    Most notable client was future Grammy nominee, Paramore. This included helping coordinate the recording and artwork of their first album, All We Know Is Falling (Certified Gold), as well as travel and promotional opportunities. Planned special events, showcases, and publicity interviews in multiple markets. Most notable was Fighting Records SXSW Music Conference Showcase in Austin, TX in 2006. Managed aspects of client tours including budgets, itinerary, logistics, and other details. Coordinated the production of advertising and promotional materials including photo shoots, merchandise, and contests. Provided creative direction and managed time lines.

Education

  • 2000 - 2005
    University of Central Florida
    Bachelor of Science in Liberal Studies and; Marketing; Psychology, & Public Administration (Nonprofit)
experience

latest favorite quote

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle. As with all matters of the heart, you’ll know when you find it."
- Steve Jobs

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